Tourism Central Australia Trip Planner
Brief
Our brief was to create an online campaign inspired by the 'Call a friend' campaign which is an event where Alice Springs locals gather and phone their family and friends at the same time and location.
Our Solution
A highly interactive trip planning application which encourages users to create their ideal holiday itinerary and invite their friends and family to visit them with the chance to win $1000s worth of prizes.
The team at DriverWeb handled everything from concept, design, copywriting and development along with a user friendly content management system.
Our solution not only met the brief, but created a tool for TCA to garner invaluable market information based on users itinerary choices and what's more, the campaign can be relaunched again and again with different incentives at little cost to the organisation.
tripplanner.centralaustraliantourism.com